Sustained Boost without the crash
Start your day right
What's inside
MCT Oil
Derived from coconut oil, it supports both athletic and cognitive performance, while providing a sustained caffeine boost when paired with coffee.
Pea Protein
Tasty alternative to cow's milk, high in both fiber and vitamins
Oat milk
Tasty alternative to cow's milk high inboth fibre and vitamins
coffee arabica
A premium cold-brew coffee for the optimal energy and focus boost
agave syrup
Natural sugar alternative with a low glycemic index for the conscious sweet-tooth
Vegan & Sustainable
A century old trend
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Inspired by monks
For centuries, Tibetan monks have consumed “Po Cha,” a high-fat tea mixed with yak butter that provided warmth and energy in the cold Himalayan climate.
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modern interpretation
Today, adding healthy fats to tea or coffee is popular among athletes, entrepreneurs, professionals, and health-conscious individuals alike.
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nutru launch
In 2024 we launched our power coffee, mixed with MCT-oil and other functional ingredients, for a smoother and long-lasting boost without the crash.
Us vs. Them
| Scroll left to right |
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Ready-to-drink Coffee |
|---|---|---|
| Coffee |
High Quality Coffee
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Coffee Concentrate
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| Functional Ingredients |
MCT Oil & Pea Protein
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Typically None
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| Sweetener |
All Natural
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Artificial Sweeteners
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| Packaging |
100% Recyclable Carton
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Plastic Cups
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The birth of nutru
Our co-founder Paul — a scientist, Brazilian Jiu-Jitsu athlete, and certified fitness trainer — originally developed this plant-based coffee with oat milk, plant protein, and MCT oil as his own go-to for clean, lasting energy. After sharing it with Nikolai post-training, the two knew they had something special — and decided to bring it to the world.
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FAQ
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We are a Zurich-based startup founded to develop healthy, fitness-orientated and/or vegan food and beverage alternatives. nutru aims to provide products that taste great, provide health benefits and meet the ongoing shift towards a plant-based diet.
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At the moment, you can buy our products online and in selected retailers, we will update you on our website and Instagram about all the amazing places that will start holding our products.
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Yes, we use Tetra Pak® cartons that are 100% recyclable. Recycling availability can vary by location, so we recommend checking your local guidelines. For example, if you're in Zürich, you can find detailed information here: stadt-zuerich.ch – Getränkekarton entsorgen.
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At the moment we are only shipping within Switzerland. However, we will be expanding internationally soon 😊
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We offer free shipping for 2 boxes (24 units) or more within Switzerland. For 1 box (12 units) we charge a nominal fee of CHF 5.00.
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You can reach out to us anytime by sending an email to info@nutru.ch
